Barcelona Half Marathon 2025.
As the official content partner for the Barcelona Half Marathon 2025, mundoabra crafted the creative concept and full cinematic production of the aftermovie. We followed a real runner through her journey, blending documentary-style visuals with a dynamic AI-generated voice-over to narrate her experience from start to finish.
From early morning nerves to the final stretch, we transformed her story into a powerful visual narrative—merging emotion, energy, and storytelling to inspire runners and highlight the essence of the event.
⸺ Deliverables
Video Aftermovie (2’ Version) + Multiple highlights & Drone footage.
⸺ Strategic Coverage
We planned a detailed production strategy to follow key runners, race hotspots and event dynamics. The coverage included both the race and the post-event After Run Party. We also developed and produced the voice-over narration, blending scripted storytelling with cinematic visuals.
⸺ Action team
From the starting line to the finish, we moved seamlessly through the course to deliver dynamic, cinematic content without missing a beat.
