Lamine Yamal x adidas.

In a high-pressure shoot with no room for error, we joined Lamine Yamal and adidas for a rapid-fire production in Barcelona. Everything happened in one afternoon—from setup and filming to live editing and same-day delivery for adidas España’s social media.

Our team moved fast and light: 2 filmmakers, 1 live editor and 1 assistant working in sync to capture Lamine’s energy, precision and presence in record time.

⸺ Deliverables

Main edit + optimized social assets.
Delivered same-day for adidas España’s launch.

⸺ Strategic Execution

Fast-paced, high-impact shoot in one afternoon. Creative direction and editing on the fly.

⸺ Agile Team

2 filmmakers + live editor + assistant.
Full production and delivery in just a few hours.

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